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Julia Goldin, The Lego Group’s top executive in charge of product and marketing, will not commit to anything that hasn’t already been announced. She will not promise that Lego’s new Smart Brick – touted as the company’s biggest invention since 1978 – is the future of Lego. She won’t say if any future sets will feature the tiny sensor-packed computer bricks, much less whether they’re core to attention-grabbing brand expansions like Lego Pokemon.
“We’re not betting the farm that this is the future of everything,” she tells me. “We are not tied to it,” she adds later.
But in a 30-minute interview, she hints again and again that Smart Play – …
Read the full story at The Verge.